Are you a digital marketer confused with what Google March 2024 Core Update About is? If yes, then this blog is a must read for you. The search engine giant has always emphasized on improving user experience with relevant and helpful content. So, the new algorithms and policies update tackles low-quality and irrelevant/ duplicate content.
If you are still thinking that it’s just regular core updates, then let us clear that the March 2024 core update is no less than a storm. The search engine giant has updated its algorithm to minimize spam and offer better-quality search results to its users. This update aims to boost high-quality websites and bring more organic traffic to them to improve their online presence. Let’s dive deeper into the details in this blog below.
First, let us discuss what are the new updates in Google’s search algorithms and the purpose of their implementation.
This is one of the main purposes of rolling out the March 2024 core update. The new algorithm policies focus on ranking only the helpful and relevant information and eliminating duplicate or redundant content in search results. The new ranking system will analyze the website on the basis of its user experience and content relevancy. Google claims that this new update will reduce duplicate and low-quality content by nearly 40%. After all, prioritizing quality in search indexing is crucial.
Google March 2024 Core Update has also rolled out new spam policies to pull out unhelpful content in search results. It will closely monitor the lowest-quality content and take action in case of any manipulative behaviors, For example, obituary spam, and new owners repurposing expired websites as spam repositories.
This is best to start with a quick example. Have you ever come across a site that claims to answer some trending questions but eventually content fails to deliver that? If yes, then please learn this is what scaled content abuse is. Though Google has had a policy against “spammy automatically-generated content”. The new update suggests that whether the content is generated entirely using any automation tools or manually or using a combination of both, isn’t always clear. So, the March 2024 Core Update aims to strengthen this policy to enhance search ranking results.
This policy will come into effect on May 5. Google has given website owners two months to rectify their mistakes and make necessary changes to protect their website’s reputation. There are several reputed websites with great content but they may also host unoriginal and irrelevant third-party content to capitalize. For instance, a third party might publish appliance reviews on a website to gain ranking benefits from that site. Such unaccountable content can mislead website visitors who have some other expectations from the site’s content. Such activities will now be monitored and such low-quality content will be marked spam.
Expired domains are typically purchased and repurposed to rank duplicate and redundant content. This misguides the visitors and they believe that content is a part of the older site when actually that may not be the fact. Such content will now be spammed to provide more relevant information to the users.
Google’s March 2024 Core Update has impacted many websites significantly. In fact, more than 800 websites were entirely deindexed as a result of the Algorithm Penalty within the next two days after this update rolled out. Though that deindexing was not associated with Google’s March 2024 Core Update, the later deindexation of websites was the consequence of this new update in the algorithm.
Google has confirmed that it will take nearly 1 month to implement the update. So, don’t take any major steps considering the penalization. This is because your website might gain all traffic back within a month. So, don’t rush and wonder why my website is being penalized in spite of having all helpful and human-written content.
Let’s now dig into some major impacts of the March 2024 Core Update.
This is the obvious consequence for the impacted sites. Some reports claim that among all the deindexed websites, 837 sites accounted for more than 20.7 million organic search visits each month before the algorithm penalization. This sudden de-indexation and loss of organic traffic has caused huge advertising revenue losses of around $446,552 to the affected websites.
Google March 2024 Core Update has clearly stated that it will target the website if the published content is found low-quality and AI-generated. Even if the content is human-written, it must be relevant to the users and not be meant to manipulate search engine rankings.
A lot of websites have changed their ways of operation for SEO purposes after rolling out of March 2024 Core Update. This shift in Google’s approach to maintaining the quality of search engine results reinforces that it is paying attention to AI-driven spam and abuse.
There are five main reasons behind the widespread deindexation of websites. Let’s take a look at them and the ways you can deal with them.
Google tracks bad backlinks with its Spam Brain system. There are some websites that are doing well with the content but their backlink strategy is aggressive. They have either purchased the links or created backlinks on the spammy website.
Solution: If your website was given such backlinks that Google has deindexed or whose traffic has crashed with this algorithm update, then you must disavow those links. Please note that you only need to disavow the links that have either got algorithm penalty or a manual penalty.
Before starting the process of Google penalty recovery, you first need to check your website for a manual penalty by entering the site. colon and the website’s URL and then if the site doesn’t show up in search results then it’s the manual penalty. For algorithm penalty, enter the website’s URL and then check at Semrush or Ahrefs whether the traffic has sunk down suddenly in the last few days.
Google’s March 2024 Core Update focuses on improving the user experience. Now whether the content is relevant or not is not just determined by its accuracy but the page in which it’s published also plays a crucial role in it. User experience depends on two factors majorly:
If your website’s speed is impacted after this March 2024 Core Update and there are ads running on your page, then please check whether there are a lot of ads on the page. Too much of anything isn’t good after all.
Solution: Decrease the number of ads on the page to maximize user experience.
If your website takes much time to load then no matter how good the content is, your website performance will not be improved. So make sure to upgrade the hosting, reduce the plugin, and use CDN to improve its performance.
A lot of SEOs and website owners purchase the old expired domain and use its link or authority. Some of them also publish irrelevant content on those websites to manipulate the search rankings and earn ad revenue. Google March 2024 Core Update has taken steps to stop this practice and will de-rank or de-index the websites if any such manipulations are found.
Solution: If Google has mistakenly de-rank your website, you can use the Wayback machine to see how the domain looked some years ago and the type of content it had. If you get the website’s history, you can create a new thread on Google Search Console Community and mention your problem. Your problems will be then escalated and the penalty will be removed.
Suppose the topic you chose for your blog wasn’t appropriate and that is misleading the users, your website might have to face serious consequences.
Solution: Avoid posting irrelevant and too much content on repeated topics for SEO purposes. Try choosing topics that improve user experience.
If you have used automatically translated, AI-generated, or plagiarized content on your website, then be aware of that practice.
Solution: Delete AI-generated content from your website, check for duplicate content and start publishing fresh and helpful content to rank higher in search results.
Google’s March 2024 Core Update has impacted many websites particularly those with AI-generated content. You cannot rely on any AI tools entirely and human intervention is required to make anything relevant for users. However, website owners impacted by this update can take necessary steps to work on their mistakes and fix them to avoid de-indexation. We also suggest auditing existing content for relevancy and creating high-quality content for your target audiences. Lastly, keep up with the SEO best practices to improve your website’s ranking and overall performance.
Did you know that the HVAC industry is expected to reach $241.75 billion by 2031? With the increasing dependency on HVAC units, the industry is growing massively. And, with numerous HVAC contractors in the market, reaching your target audience is the main challenge. Picture this: someone in your region searches for HVAC installation services online […]
.....
Google has announced that it will discontinue the chat function in Google Business Profiles from July 15, 2024; with the full feature shutting down on July 31. This news has come as a surprise to businesses as GBP allows them to enhance their online presence across Google services. It means Google will not allow new […]
.....
Do you find yourself in a dilemma of whether to outsource your SEO or not? If you are also confused about taking this plunge, we are here to help you understand several aspects of SEO outsourcing. A lot of businesses believe that keeping SEO in-house would benefit them significantly but this isn’t true. In this […]
.....
Do you think ASO and SEO are the same? If yes, then this blog is a must-read for you. Web marketers and app marketers are different as you cannot rely on the same method that you might be following to boost your site’s visibility to promote your application. Some factors can be the same but […]
.....
Do you think SEO services are just for large businesses? If yes, then read this blog to understand how SEO can help small businesses in their growth. In today’s digital era where a lot of us search on the internet before availing any services or purchasing any products, staying competitive is very crucial. Having a […]
.....
Do you wonder why businesses hustle to be at the top of the search engine result pages (SERPs)? Well, the answer is simple: the higher a website’s rank is, the higher the traffic. This eventually increases the conversion rate. This is why where your website shows up is crucial to achieving organic traffic success. Search […]
.....
Google declared the September 2023 Helpful Content Update which is supposed to be carried out in about fourteen days. The update seems to relax on machine-created content while advance notice around outsider substance is facilitated on sites or their subdomains. Google likewise added extra direction to their Supportive Substance Framework documentation with new guidance on […]
.....
Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
.....
Googlе has officially introduced its “Google August Core Update 2023“, a stratеgic movement aimed at rеfining sеarch results for usеrs worldwide. Thе dеploymеnt of this updatе is еxpеctеd to span sеvеral wееks, as Googlе works diligеntly to еnsurе a smooth transition. This corе updatе rеprеsеnts Googlе’s ongoing commitmеnt to providing thе most rеlеvant and rеliablе […]
.....
In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
.....
About two decades ago, it was impossible to predict just how big social media would get or foresee all of these platforms we now use every day. And yet here we are, staring down the barrel of a very different social media landscape in 2023. Sociological studies have shown that there is a slight but recurring […]
.....
Search Engine Optimization (SEO) goes beyond just on-page optimization. We know optimizing for search engines goes well beyond your homepage. Instead, it’s about developing content that captures your visitor’s attention and motivates them to convert. At the same time, the hardest part of marketing your business online is ranking in Google, and the local pack […]
.....
Are you struggling to keep up with the ever-changing SEO landscape and algorithm updates? Do you face common challenges with regard to SEO services while handling multiple clients? Look no further. In this fast-paced cutthroat digital еnvironmеnt, sеarch еnginе optimization (SEO) is now thriving as a quintessential componеnt of any effective online marketing strategy. SEO […]
.....
As you aim to reach the top of Google’s organic search results, you need to consider various factors related to your website’s overall structure, functioning, content, optimization, etc. Basically, all these factors are interrelated and can be set right with the help of an effective SEO strategy that plays a crucial role in helping your […]
.....
AI-powered chatbots are all the rage right now, but what if they could be even better? What if they could be smart enough to understand human language and help us with our daily lives and professional work? What if you could use AI-powered chatbots for content creation and search engine optimization (SEO) simultaneously? That’s precisely what ChatGPT […]
.....
Are you building a new WordPress website for the first time, or are you a seasoned veteran? WordPress has, by far, proven to be an effective tool for leading the pack in the highly competitive digital market environment. Not only does WordPress power over 43 percent of the internet and published content, but it also […]
.....
Do you want to make significant progress in digital marketing procedures for your business? Take calls on marketing techniques that deliver preferred solutions for achieving the outcomes. There are challenges in digital marketing procedures every year, and organizations need to be prepared to face challenges upfront. The year 2023 will be about striving for excellence […]
.....
Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
.....
In this world of the internet, searching on Google has become a norm when it comes to finding anything – be it a product or service or just a piece of information. In its blog on ThinkwithGoogle, the search engine giant – Google states that 53% of shoppers always do research online before they decide […]
.....
Today digital marketing is more important than ever. With consumers turning to online search when looking for products or services, businesses have ample opportunity to reach their potential customers. Unlike traditional marketing means, which are expensive and time-taking, digital marketing has grabbed the attention of and benefited many established firms as well as new businesses […]
.....
Have you ever wondered why most small and medium-sized digital marketing agencies outsource their SOE to other expert SEO agencies? The Search Engine Optimization market is growing rapidly, and more and more businesses are realizing its importance for overall growth. However, achieving the desired client results within deadlines becomes a difficult task if you have […]
.....
In today’s competitive digital world, providing exceptional client deliverables is crucial. SEO resellers need to deliver detailed reports with all key performance indicators to maintain transparency with the clients. To achieve this, you need efficient SEO reseller software that can improve the client deliverables and communicate the progress in simple terms. In this blog post, […]
.....
In today’s digital business environment, all companies, regardless of their size, need to keep up with the ever-evolving online marketing landscape to stay competitive. Search Engine Optimization (SEO) is one of the most widely used online marketing strategies for establishing an online reputation. According to a study, businesses are most likely to spend over $80 […]
.....
Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
.....
Did you know that companies that outsource their SEO gigs save nearly 30% of costs as compared to handling an in-house team? SEO is a powerful tool but not every business has the expertise of handling it in-house. That’s why hiring an expert SEO reseller in India is worthwhile. It can give you a return […]
.....
Did you know that over 90% of online experiences start with search engines? If this fact surprised you, then let us also tell you that only Google accounts for over 68% of all online searches. Websites that appear on the first page of Google search results get over 91.5% of traffic. These statistics tell the […]
.....
Deck building businesses are highly competitive. So, it’s essential to invest in an effective, result-oriented online marketing strategy to stay competitive. SEO or Search engine optimization is a powerful marketing process that can help you rank higher on search engines and increase your visibility. Hiring a reliable company for SEO for deck building businesses can […]
.....
In today’s digital and fast-paced world, having a positive online reputation is essential for all industries including pets. Whether you own a small or large pet business, you need to attract new clients to sustain in the market. This is when SEO services for pets come into the picture. Hiring the best agency for pet […]
.....
Did you know that the global architectural services market size is expected to reach nearly $549.6 billion by 2032? Now, with the increasing market size also increases the competitors. Hence, architectural firms need to invest in effective online marketing strategies to build their presence. SEO for architects can help you build brand awareness and dominate […]
.....
Are you struggling to attract potential customers to your roofing company? Google processes nearly 5.9 million searches per minute and this figure itself tells the level of competition your industry must have. Hence, you need to invest in SEO for roofers to stay competitive. This is a powerful marketing strategy that will help you improve […]
.....
Want to establish a strong online presence for your moving company? With the increasing competition, choosing the right marketing strategy to sustain in the industry is crucial. This is when SEO for moving companies comes into play. It is a powerful tool that can help you increase your visibility on Google and drive organic traffic […]
.....
Did you know that Google owns more than 91% of the search engine market? This means, if your website appears at the top of Google search results, you are most likely to get more inquiries and convert your potential customers. This is a digital era where every business needs to have a strong and positive […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
In today’s highly competitive digital landscape, Search Engine Optimization or SEO is crucial for every industry including legal. Attracting clients to your practice can be extremely difficult if you don’t have a strong online presence. So, if you are a car accident or personal injury lawyer, investing in SEO can take your practice to another […]
.....
In today’s competitive business landscape, business success depends a lot on its online reputation. This is why Search Engine Optimization or SEO has gained popularity in the past few years. According to HubSpot, over 75% don’t even scroll past the first page of search results. This statistic itself reveals the importance of ranking higher in […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
.....
Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
.....
Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
.....
Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
.....
