Google Search Console is an excellent tool whether you are a digital marketing professional or a business owner. This is a free tool that comes in handy to track the performance of a website, engagement, and areas of improvement.
You can also search your website’s ranking and technical errors using this tool. In this comprehensive guide, we’ll learn about how to use the Google Search Console for SEO, steps to set up, and many more, So, let’s get started.
You can choose to have either an owner or user role in Google Search Console. Your choice affects permissions and accessibility.
Choosing an owner role in Google Search Console offers complete control of the property. It gives authority to remove or add users, configure settings, view data, and access all Search Console tools.
There are also two types of owners: Verified and Delegated.
Users have GSC access, but it has more limited permissions than owners.
There are three types of users: Full users, Restricted users, and associates.
Owners can follow the steps mentioned below to add users and grant permissions:
A sitemap file has all the URLs of a website that you want Google to rank. The search engine giant will ultimately crawl and index your website. However, adding an XML sitemap can speed up this process.
You can follow the steps mentioned below to add a sitemap:
You will see a pop-up of “Sitemap submitted successfully” once it is done.
This report helps you see which page Google can find for indexations and whether there are any issues related to it. Page indexation is crucial to rank in search engine results.
To track page indexing, click on “Indexing” under Page indexing and then go to “Pages.” Two tabs will appear there, one showing the data of indexed pages and the other having information about the pages that aren’t indexed.
Your pages may have issues with indexation in Google for different reasons, such as adding the “noindex” tag mistakenly. This report will identify the underlying issue, and you will need to check the impacted pages for troubleshooting.
Don’t forget to click on “Validate Fix” after you’re done with troubleshooting.
This report measures the user experience of a website using the following data:
To view this report, click on “Page Experience” under the experience section on the sidebar. The report will then be split between mobile and desktop.
If you see any issues in core web vitals, reach out to your developer to fix this issue. Once you’re done with it, click on “Validate Fix” to let Google know about the changes you have made.
This tool allows you to check the index stage of your website’s page. It also informs you about issues that may be hindering a page’s indexation in Google so you can troubleshoot them in a timely manner.
This tool allows you to track index status, last crawl date, mobile friendliness, whether the page has structured data and any underlying issues related to it.
This tool can also analyze Live URLs. To do so, go to the top right of the page and click on “Test Live URL.” Then click on “View Tested Page” and then “Screenshot.”
You can further use the URL Inspection Tool to request indexation of new pages of your website. Just enter the page URL in the inspect section and click “Request Indexing.”
It gives an overview of your site’s performance with four crucial metrics:
Go to the “Search Results: section on the sidebar menu. You’ll see Queries, Pages, Countries, and Devices bringing you more online visitors. You can also track the performance of your site date-wise with a Performance report.
You need to pay attention to two main metrics:
This report will help you check your sitemap submission history and identify any sitemap-related issues.
To see a sitemap report, go to sitemaps, and you’ll have the following data URL, type of sitemap submitted, date of submission, last crawling date, crawling status, and no. of pages discovered in the sitemap.
You must also check the status column highlighting “Success” to ensure successful processing of the sitemap without issues.
If there are any errors in your sitemap, you can check Google’s guide to troubleshoot them.
Please note that you will need to perform a live URL test by visiting the “URL Inspection Tool” if GSC isn’t able to fetch your sitemap.
You need to click on “See Page Indexing” to view the page indexing report of your sitemap.
You need this report if you want to know about structured data Google identified on your site and whether there are any underlying errors. Structured data helps Google have additional information about an individual page of your site.
The search engine then uses it for indexation and ranking purposes, eventually increasing your page’s click-through rate (CTR).
You need to click on “Enhancements” on the sidebar to view structured data. If you click on “Breadcrumbs,” check whether your “Invalid” section shows “0,” which means there are no critical issues. If you see any issues in this section, that page will not appear in the SERP.
This report monitors backlinks or external links which are one of the most important ranking factors. To see this report, click on “Links” on the sidebar and it will then show the number of backlinks your site has. It also lets you see the top linked pages that are earning more backlinks.
This report also offers information regarding internal links, which are an important factor in helping visitors effortlessly explore your site pages.
If your website violates any of Google’s spam policies, it may receive manual actions or penalties, which can eventually affect your site’s ranking in the search engine—or even cause it to not rank at all. This can significantly affect your site’s traffic.
To check this report, go to “Manual actions: in your Google Search Console Account”. If the report mentioned no issues found, it’s good to go. However, if “Issues detected” pops up, check Google’s guide to address the same.
If you are involved in a business of online stores or product review websites, then this is an important report for you. It shows you a combination of the three reports, which depends on your site’s structured data.
First is Product snippets, which identify whether there are any structured data errors for product snippets in the SERPs.
Second is Merchant listing, which finds structured data problems for a free listing on Google.
Last is Shopping tab listings, which check for structured data errors for items in the Shopping section in the SERPs.
To view this report, go to the “Shopping” section on the sidebar and click on each of these reports. Check whether the Invalid section shows “0.” If any Invalid items show, fix them using Google’s Rich Results test and check the problem. It will help you understand whether the code is working properly.
This report ensures optimized website loading speed. Errors in this section may cause issues with Google indexation.
To view this report, Click on “AMP ” and you’ll have a summarized report specifying valid and invalid pages.
Check for any existing issues and fix them so that your AMP pages become eligible to appear in search results. Click on “Validate Fix” once you troubleshoot the errors.
Google Search Console has so much to offer if you know how to use it correctly. This guide will help you get acquainted with this extremely powerful tool. You can also trust Autus Digital Agency to accelerate your business growth with the right digital marketing solutions. Get in touch with us today or check our website for more information.
Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
.....
In the past few years, AI has dramatically improved search performance. In May 2023, Google announced its new AI-powered search model, Search Generative Experiences (SGE), which is currently in the beta phase. With SGE, users will get summarized answers from different sources in the SERPs. The complete SGE is supposed to roll out in mid-2024 […]
.....
Did you know Google searchers use its autocomplete suggestions 23% of the time? Let us tell you another interesting fact, too. On average, a user takes nearly 14.6 seconds to click on their search results. SEO has evolved drastically over the last decade, and some major algorithm shifts have occurred. Now, in the 2020s, the […]
.....
Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
.....
In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
.....
Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
.....
The world is changing rapidly, and technology plays a transformative role in our lives. As the number of mobile users increases, the preferences are also shaped by digital needs. The digital market is ever-changing, and 2023 will be no different. Businesses need to adapt to the changing trends in order to make their campaigns effective […]
.....
Certain information is always essential when developing and implementing any market strategy by utilizing campaigns. Everyone is already introduced to the old days when marketing campaigns meant running ads on the radio and placing print ads in the newspaper to spread information about products and services perfectly. Currently, the world has turned to a digital […]
.....
Content, social media marketing, and PPC advertising are primary areas where most new players allocate their digital marketing budgets. That makes sense — they are quick, relatively inexpensive, and can provide that all-important bottom line visibility. So, Does That Mean Is Search Engine Optimization Dead? Never has there been so much data and stats available […]
.....
The world has gone digital, and traditional ways of marketing are slowly fading away. Most people nowadays rely on their smart devices to search for products or services at any given time. The most frequent, trivial question asked on Google was ‘What to watch,’ which was enquired by about 7.5 million people from July to […]
.....
Having an online presence is not just a way to market your company, it is the only way! With more and more consumers embracing technology, you simply cannot afford to neglect digital marketing. There are in fact more benefits of digital marketing that meets the eye and therefore it is time you hopped aboard and […]
.....
Running a successful HVAC business is no easy task. That said, it is certainly one of the best kinds of businesses you can run. Whether the economy is in recession or is booming, HVAC companies remain in business. However, your HVAC business needs to have a strong brand presence to dominate the market and remain […]
.....
An effective lead generation strategy is the backbone of a successful marketing firms Los Angeles. Before we move any further, let’s understand what a lead is. A lead is any person who indicates interest in your products or services. A business contacts a lead after the person performs a desirable activity such as submitting personal […]
.....
For a business, having an online presence is now more important than ever. Building a strong online presence goes beyond creating an impressive website or impacting full social media accounts. You also need to come up with an effective SEO strategy that covers all bases. You cannot just create your SEO strategy and forget it. […]
.....
Digital marketing has become essential for any business to survive in the highly competitive online business world of today. Hiring a competent firm for handling digital marketing for your business can be a profitable decision. If you are a business based in or around Atlanta, GA, you can always go for Digital Marketing, an San […]
.....
The digital age has brought a dramatic shift in the way businesses market their products. And this shift in marketing strategy has resulted from customers constantly evolving buying patterns. They have started interacting with the brands across several touch points. This change is driving companies to completely alter the way they reach out to customers. […]
.....
In the good old days, the success mantra of a traditional marketer was a perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up […]
.....
With the explosion of technology, digital marketing and social media is having a significant impact on businesses. Any company that doesn’t yet have a digital marketing strategy is losing out on the benefits of online marketing.
.....
Have you ever wondered why most small and medium-sized digital marketing agencies outsource their SOE to other expert SEO agencies? The Search Engine Optimization market is growing rapidly, and more and more businesses are realizing its importance for overall growth. However, achieving the desired client results within deadlines becomes a difficult task if you have […]
.....
In today’s competitive digital world, providing exceptional client deliverables is crucial. SEO resellers need to deliver detailed reports with all key performance indicators to maintain transparency with the clients. To achieve this, you need efficient SEO reseller software that can improve the client deliverables and communicate the progress in simple terms. In this blog post, […]
.....
In today’s digital business environment, all companies, regardless of their size, need to keep up with the ever-evolving online marketing landscape to stay competitive. Search Engine Optimization (SEO) is one of the most widely used online marketing strategies for establishing an online reputation. According to a study, businesses are most likely to spend over $80 […]
.....
Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
.....
Did you know that companies that outsource their SEO gigs save nearly 30% of costs as compared to handling an in-house team? SEO is a powerful tool but not every business has the expertise of handling it in-house. That’s why hiring an expert SEO reseller in India is worthwhile. It can give you a return […]
.....
Did you know that over 90% of online experiences start with search engines? If this fact surprised you, then let us also tell you that only Google accounts for over 68% of all online searches. Websites that appear on the first page of Google search results get over 91.5% of traffic. These statistics tell the […]
.....
Deck building businesses are highly competitive. So, it’s essential to invest in an effective, result-oriented online marketing strategy to stay competitive. SEO or Search engine optimization is a powerful marketing process that can help you rank higher on search engines and increase your visibility. Hiring a reliable company for SEO for deck building businesses can […]
.....
In today’s digital and fast-paced world, having a positive online reputation is essential for all industries including pets. Whether you own a small or large pet business, you need to attract new clients to sustain in the market. This is when SEO services for pets come into the picture. Hiring the best agency for pet […]
.....
Did you know that the global architectural services market size is expected to reach nearly $549.6 billion by 2032? Now, with the increasing market size also increases the competitors. Hence, architectural firms need to invest in effective online marketing strategies to build their presence. SEO for architects can help you build brand awareness and dominate […]
.....
Are you struggling to attract potential customers to your roofing company? Google processes nearly 5.9 million searches per minute and this figure itself tells the level of competition your industry must have. Hence, you need to invest in SEO for roofers to stay competitive. This is a powerful marketing strategy that will help you improve […]
.....
Want to establish a strong online presence for your moving company? With the increasing competition, choosing the right marketing strategy to sustain in the industry is crucial. This is when SEO for moving companies comes into play. It is a powerful tool that can help you increase your visibility on Google and drive organic traffic […]
.....
Did you know that Google owns more than 91% of the search engine market? This means, if your website appears at the top of Google search results, you are most likely to get more inquiries and convert your potential customers. This is a digital era where every business needs to have a strong and positive […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
In today’s highly competitive digital landscape, Search Engine Optimization or SEO is crucial for every industry including legal. Attracting clients to your practice can be extremely difficult if you don’t have a strong online presence. So, if you are a car accident or personal injury lawyer, investing in SEO can take your practice to another […]
.....
In today’s competitive business landscape, business success depends a lot on its online reputation. This is why Search Engine Optimization or SEO has gained popularity in the past few years. According to HubSpot, over 75% don’t even scroll past the first page of search results. This statistic itself reveals the importance of ranking higher in […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
.....
Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
.....
Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
.....
Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
.....
