The process of building an online presence does not happen overnight. To increase the quality and quantity of traffic to your website, you need to invest in SEO. SEO is a marathon, not a sprint. Anyone who claims to help you get to number one on Google overnight either does not know anything about SEO or is trying to dupe you of your hard-earned money. You can rest assured that the person will over-promise and under-deliver. When the temptation to take the shortcut gets too hard to resist, remind yourself that good things take time. For sustainable results, adopt best SEO practices. Remember SEO is still an evolving field. SEO techniques and best practices that are in trend today may fall out of favor tomorrow. To improve your SEO, you need to keep on top of these trends, and tweak your strategies accordingly.
Here are some SEO trends that are expected to make a splash in 2020.
Increased Focus on Leveraging Influencers
Let’s admit it ads are annoying. During the last decade, the human attention span has considerably decreased. And ads aren’t helping! Ads can frustrate the target audience of a business. Many ads are unreliable. People are much more likely to trust influencers (an individual who has established credibility in a specific industry) than engaging with misleading ads. Over the years, digital marketers have increased their investment in influencer marketing. In 2020, more SEO companies will jump on the influencer marketing bandwagon. There are several benefits of hiring or partnering with an influencer. An influencer can help drive more traffic to your website by amplifying the reach of your content.
Featured Snippets Will Continue to Dominate Search Clicks
Google uses Featured Snippets to deliver a better search experience. Snippets usually appear above the number 1 result. A study found that around 55 percent of clicks from Google originate from Featured Snippets. More SEO companies in Houston than ever are using snippets to supercharge their clients’ online marketing. To make the most of this feature, provide clear answers to FAQs on your website.
More Websites Will Optimize for Voice Search
In the not-so-distant future, voice search will become a daily part of our lives. It is estimated that 50 percent of online searches will be voice-based in 2020. While many businesses have already optimized their website for voice search, others are expected to follow suit this year. To increase your website traffic, optimize it for voice search by adapting your content.
Mobile UX Will Have a Major Impact on the Google Ranking of Websites
The number of people who use their mobile devices to browse the Internet is increasing with each passing year. Mobile UX is already an important SEO ranking factor, and is expected to gain more prominence in 2020 and beyond. If you do not already have a mobile version of your website, make designing a responsive website your new year resolution. Make sure your website is displayed correctly on mobile devices.
The Popularity of Video Content Will Continue to Rise
If you have already not incorporated video into your content marketing strategy, now is the best time to get to work. Demand for video content is increasing with every passing year. Studies show that an average user spends 88 percent more time on a website with video. Video is more engaging than text and pictures. Additionally, video content can be used to make messages stick for a longer time. To leverage video marketing, create educational and interesting videos. Make sure your video content strategy is aligned with your marketing goals.
Click-Through-Rates and Dwell Time to Become Important Ranking Factors
CTR and dwell time are important metrics that can impact your website’s ranking in a major way. These metrics are associated with user experience. In 2020, a high CTR and dwell time will matter even more. To increase your dwell time and CTR, upload informational and interesting content (that answers your users’ questions) to your website regularly. Match the searcher intent and get backlinks from reputable sources.
High-Quality Content Is and Will Always Be King
Quality content is more important than ever. Google and other search engines recognize and award high-quality content. Content that seems like a sales copy will push your target audience away. To establish credibility, create compelling content that addresses specific pain points of your target audience.
Content Length To Matter More Than Ever
Studies show that pages with at least 2,000-word articles get more users than pages with shorter content, and it makes sense! Users prefer getting information from one source rather than spending hours hopping from one link to another to analyze information from different sources. High word count, however, is not enough. Your content should be relatable and relevant. It must answer all the questions your users may have. To build brand authenticity, post informative and interesting content to your website and social media platforms.
People Will Demand Excellent Digital Experiences
Good is no longer good enough! People expect brands to delight them. They want excellent digital experiences. No matter how compelling your content is, if your website does not have a good user experience, your content won’t make any substantial difference. A study shows that 40 percent of Internet users abandon a site if it takes more than three seconds to load. Make sure your website does not take more than two seconds to load. To avoid overwhelming your users, keep navigation simple and logical. Avoid using industry terms and jargons that your users may find difficult to understand.
Structured Data Will Become Increasingly Important
Recently, Google updated initial guidelines and added support for new types of structured data such as FAQ pages and fact-check. To give your website a definitive edge, you need to keep on top of these trends. Decide the schema of your pages according to these trends. Use tools, plugins, and solutions that allow website owners to implement structured markup.
Artificial Intelligence Will Impact SEO
AI will play a major role in shaping the future of SEO. Google is already using AI to improve its user experience. AI can determine whether a webpage delivers value. With time, the technology will get better. In the not-so-distant future, AI will help marketers create better and targeted content. It will also assist SEO managers in creating stronger analytics and improving reporting.
2020 will bring new challenges and opportunities for businesses. At Autus Digital Agency, we are committed to helping our clients make the most of digital opportunities and face challenges head on. We are a passionate team of SEO professionals with an impeccable track record of delivering high-quality solutions that work in the real world. To avail our SEO services in san jose, call us at +91.11.45064996.
Did you know that the HVAC industry is expected to reach $241.75 billion by 2031? With the increasing dependency on HVAC units, the industry is growing massively. And, with numerous HVAC contractors in the market, reaching your target audience is the main challenge. Picture this: someone in your region searches for HVAC installation services online […]
.....
Google has announced that it will discontinue the chat function in Google Business Profiles from July 15, 2024; with the full feature shutting down on July 31. This news has come as a surprise to businesses as GBP allows them to enhance their online presence across Google services. It means Google will not allow new […]
.....
Do you find yourself in a dilemma of whether to outsource your SEO or not? If you are also confused about taking this plunge, we are here to help you understand several aspects of SEO outsourcing. A lot of businesses believe that keeping SEO in-house would benefit them significantly but this isn’t true. In this […]
.....
Do you think ASO and SEO are the same? If yes, then this blog is a must-read for you. Web marketers and app marketers are different as you cannot rely on the same method that you might be following to boost your site’s visibility to promote your application. Some factors can be the same but […]
.....
Do you think SEO services are just for large businesses? If yes, then read this blog to understand how SEO can help small businesses in their growth. In today’s digital era where a lot of us search on the internet before availing any services or purchasing any products, staying competitive is very crucial. Having a […]
.....
Do you wonder why businesses hustle to be at the top of the search engine result pages (SERPs)? Well, the answer is simple: the higher a website’s rank is, the higher the traffic. This eventually increases the conversion rate. This is why where your website shows up is crucial to achieving organic traffic success. Search […]
.....
Are you a digital marketer confused with what Google March 2024 Core Update About is? If yes, then this blog is a must read for you. The search engine giant has always emphasized on improving user experience with relevant and helpful content. So, the new algorithms and policies update tackles low-quality and irrelevant/ duplicate content. […]
.....
Google declared the September 2023 Helpful Content Update which is supposed to be carried out in about fourteen days. The update seems to relax on machine-created content while advance notice around outsider substance is facilitated on sites or their subdomains. Google likewise added extra direction to their Supportive Substance Framework documentation with new guidance on […]
.....
Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
.....
Googlе has officially introduced its “Google August Core Update 2023“, a stratеgic movement aimed at rеfining sеarch results for usеrs worldwide. Thе dеploymеnt of this updatе is еxpеctеd to span sеvеral wееks, as Googlе works diligеntly to еnsurе a smooth transition. This corе updatе rеprеsеnts Googlе’s ongoing commitmеnt to providing thе most rеlеvant and rеliablе […]
.....
In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
.....
About two decades ago, it was impossible to predict just how big social media would get or foresee all of these platforms we now use every day. And yet here we are, staring down the barrel of a very different social media landscape in 2023. Sociological studies have shown that there is a slight but recurring […]
.....
Search Engine Optimization (SEO) goes beyond just on-page optimization. We know optimizing for search engines goes well beyond your homepage. Instead, it’s about developing content that captures your visitor’s attention and motivates them to convert. At the same time, the hardest part of marketing your business online is ranking in Google, and the local pack […]
.....
Are you struggling to keep up with the ever-changing SEO landscape and algorithm updates? Do you face common challenges with regard to SEO services while handling multiple clients? Look no further. In this fast-paced cutthroat digital еnvironmеnt, sеarch еnginе optimization (SEO) is now thriving as a quintessential componеnt of any effective online marketing strategy. SEO […]
.....
As you aim to reach the top of Google’s organic search results, you need to consider various factors related to your website’s overall structure, functioning, content, optimization, etc. Basically, all these factors are interrelated and can be set right with the help of an effective SEO strategy that plays a crucial role in helping your […]
.....
AI-powered chatbots are all the rage right now, but what if they could be even better? What if they could be smart enough to understand human language and help us with our daily lives and professional work? What if you could use AI-powered chatbots for content creation and search engine optimization (SEO) simultaneously? That’s precisely what ChatGPT […]
.....
Are you building a new WordPress website for the first time, or are you a seasoned veteran? WordPress has, by far, proven to be an effective tool for leading the pack in the highly competitive digital market environment. Not only does WordPress power over 43 percent of the internet and published content, but it also […]
.....
Do you want to make significant progress in digital marketing procedures for your business? Take calls on marketing techniques that deliver preferred solutions for achieving the outcomes. There are challenges in digital marketing procedures every year, and organizations need to be prepared to face challenges upfront. The year 2023 will be about striving for excellence […]
.....
Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
.....
In this world of the internet, searching on Google has become a norm when it comes to finding anything – be it a product or service or just a piece of information. In its blog on ThinkwithGoogle, the search engine giant – Google states that 53% of shoppers always do research online before they decide […]
.....
Have you ever wondered why most small and medium-sized digital marketing agencies outsource their SOE to other expert SEO agencies? The Search Engine Optimization market is growing rapidly, and more and more businesses are realizing its importance for overall growth. However, achieving the desired client results within deadlines becomes a difficult task if you have […]
.....
In today’s competitive digital world, providing exceptional client deliverables is crucial. SEO resellers need to deliver detailed reports with all key performance indicators to maintain transparency with the clients. To achieve this, you need efficient SEO reseller software that can improve the client deliverables and communicate the progress in simple terms. In this blog post, […]
.....
In today’s digital business environment, all companies, regardless of their size, need to keep up with the ever-evolving online marketing landscape to stay competitive. Search Engine Optimization (SEO) is one of the most widely used online marketing strategies for establishing an online reputation. According to a study, businesses are most likely to spend over $80 […]
.....
Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
.....
Did you know that companies that outsource their SEO gigs save nearly 30% of costs as compared to handling an in-house team? SEO is a powerful tool but not every business has the expertise of handling it in-house. That’s why hiring an expert SEO reseller in India is worthwhile. It can give you a return […]
.....
Did you know that over 90% of online experiences start with search engines? If this fact surprised you, then let us also tell you that only Google accounts for over 68% of all online searches. Websites that appear on the first page of Google search results get over 91.5% of traffic. These statistics tell the […]
.....
Deck building businesses are highly competitive. So, it’s essential to invest in an effective, result-oriented online marketing strategy to stay competitive. SEO or Search engine optimization is a powerful marketing process that can help you rank higher on search engines and increase your visibility. Hiring a reliable company for SEO for deck building businesses can […]
.....
In today’s digital and fast-paced world, having a positive online reputation is essential for all industries including pets. Whether you own a small or large pet business, you need to attract new clients to sustain in the market. This is when SEO services for pets come into the picture. Hiring the best agency for pet […]
.....
Did you know that the global architectural services market size is expected to reach nearly $549.6 billion by 2032? Now, with the increasing market size also increases the competitors. Hence, architectural firms need to invest in effective online marketing strategies to build their presence. SEO for architects can help you build brand awareness and dominate […]
.....
Are you struggling to attract potential customers to your roofing company? Google processes nearly 5.9 million searches per minute and this figure itself tells the level of competition your industry must have. Hence, you need to invest in SEO for roofers to stay competitive. This is a powerful marketing strategy that will help you improve […]
.....
Want to establish a strong online presence for your moving company? With the increasing competition, choosing the right marketing strategy to sustain in the industry is crucial. This is when SEO for moving companies comes into play. It is a powerful tool that can help you increase your visibility on Google and drive organic traffic […]
.....
Did you know that Google owns more than 91% of the search engine market? This means, if your website appears at the top of Google search results, you are most likely to get more inquiries and convert your potential customers. This is a digital era where every business needs to have a strong and positive […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
In today’s highly competitive digital landscape, Search Engine Optimization or SEO is crucial for every industry including legal. Attracting clients to your practice can be extremely difficult if you don’t have a strong online presence. So, if you are a car accident or personal injury lawyer, investing in SEO can take your practice to another […]
.....
In today’s competitive business landscape, business success depends a lot on its online reputation. This is why Search Engine Optimization or SEO has gained popularity in the past few years. According to HubSpot, over 75% don’t even scroll past the first page of search results. This statistic itself reveals the importance of ranking higher in […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
.....
Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
.....
Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
.....
Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
.....
