Search Engine Optimization (SEO) goes beyond just on-page optimization. We know optimizing for search engines goes well beyond your homepage. Instead, it’s about developing content that captures your visitor’s attention and motivates them to convert. At the same time, the hardest part of marketing your business online is ranking in Google, and the local pack results are a great place to get some free traffic. Although you can’t directly control how search engines crawl and index pages, there are some steps you can take to improve their presence and optimize your local landing pages for search.
In order to optimize your local landing pages, the first step is to make sure you’re listed in Google My Business and other directories. For that, you need to be found by Google’s local algorithm to get on the map. This is done by creating a Google My Business listing and having it verified by Google. By verifying your business, you become eligible to have your business appear in Google Maps and other Google products like Google Local Search. You can also use tools like Yext or BrightLocal to manage your listings across multiple directories.
It’s important to include relevant local keywords in your content so that when someone searches for something, you’re one of the first results that pops up. When people are looking for something specific, they’re more likely to click on those results versus generic ones. Ensuring that relevant keywords appear throughout your content, including headlines, subheadings, bullet points, and text paragraphs, will optimize your local landing pages in terms of presence, rankings, and traffic. Your goal should be to include at least three unique local keywords per 100 words of text on every page of your website (not just landing pages).
Link building is an important part of any SEO strategy, and local businesses need to focus on building links that point back to their local landing pages. There are many ways to build links back to your site from other sites in your local area. You can create a website that ranks well for local keywords, then link out to other businesses in your area through blog posts or press releases. You can reach out to local business associations, chambers of commerce, and other organizations that would be interested in featuring you as a member or sponsor. This will help boost local landing pages for search and improve your rankings in the local search results for your target terms.
The next step in optimizing your local landing pages is creating original, well-written content that addresses your customer’s needs and is also optimized for search engines. The most critical part of your landing page is the top fold, which is where most people will start reading. The top fold should include compelling headlines that draw users in and make them want to continue reading more about your business. That way, they’ll stay on the page and convert into leads or sales.
The acronym NAP stands for “name,” “address,” and “phone number,” which are three things that can optimize your local landing pages for search tremendously.
It’s easy for readers to skim over a picture of your logo and store address when they’re looking at your website on their mobile devices. So, make sure the information is displayed prominently and clearly with text-based links.
In addition, search engines can’t read images as effectively as they can read text. With only text visible in an image alt tag, there’s no way for Googlebot to understand what that image represents or where it should go if it were clicked. This means that even if someone has linked back to one of those images, it won’t be counted as a link back. That’s because there’s no anchor text available for Googlebot to crawl through and match up with another website’s link anchor text. For optimizing a local landing page to its full potential, it’s best to include your NAP — name, address, and phone number — in the body text of each of your pages rather than relying solely on image alt tags.
Creating a URL structure that is friendly to Google will help the algorithm know what each page is about and serve it in search results. This means using keywords in your URL, avoiding dynamic parameters, and having an easily readable name for each page. This also means that if you have a long URL with multiple parameters, it may be easier to break that up into multiple pages instead. This is because Google uses the length of your URLs to indicate how authoritative each page is in its index and search results. So, you want to keep those as short and sweet as possible.
Schema markup helps Google understand what type of content is on your website. It allows you to provide information about your product/service, such as price range or location. You can also use it as a way to tell Google what type of content you want to show up in their rich snippets. Here’s how you add Schema markup:
Given everything you’ve learned here, it should now be clear that local landing page optimization is an effective and worthwhile use of your time. By implementing the above-mentioned practices and tips, we bet you a bottom dollar that you’ll be able to optimize your local landing pages in no time. Not only can you get traffic from the search engines, but your optimization efforts will likely increase the effectiveness of your campaigns, building your brand and driving more revenue for your business.
Need any help to start optimizing your local landing pages for results? Autus Digital can help! Drop us a line today.
Did you know that the HVAC industry is expected to reach $241.75 billion by 2031? With the increasing dependency on HVAC units, the industry is growing massively. And, with numerous HVAC contractors in the market, reaching your target audience is the main challenge. Picture this: someone in your region searches for HVAC installation services online […]
.....
Google has announced that it will discontinue the chat function in Google Business Profiles from July 15, 2024; with the full feature shutting down on July 31. This news has come as a surprise to businesses as GBP allows them to enhance their online presence across Google services. It means Google will not allow new […]
.....
Do you find yourself in a dilemma of whether to outsource your SEO or not? If you are also confused about taking this plunge, we are here to help you understand several aspects of SEO outsourcing. A lot of businesses believe that keeping SEO in-house would benefit them significantly but this isn’t true. In this […]
.....
Do you think ASO and SEO are the same? If yes, then this blog is a must-read for you. Web marketers and app marketers are different as you cannot rely on the same method that you might be following to boost your site’s visibility to promote your application. Some factors can be the same but […]
.....
Do you think SEO services are just for large businesses? If yes, then read this blog to understand how SEO can help small businesses in their growth. In today’s digital era where a lot of us search on the internet before availing any services or purchasing any products, staying competitive is very crucial. Having a […]
.....
Do you wonder why businesses hustle to be at the top of the search engine result pages (SERPs)? Well, the answer is simple: the higher a website’s rank is, the higher the traffic. This eventually increases the conversion rate. This is why where your website shows up is crucial to achieving organic traffic success. Search […]
.....
Are you a digital marketer confused with what Google March 2024 Core Update About is? If yes, then this blog is a must read for you. The search engine giant has always emphasized on improving user experience with relevant and helpful content. So, the new algorithms and policies update tackles low-quality and irrelevant/ duplicate content. […]
.....
Google declared the September 2023 Helpful Content Update which is supposed to be carried out in about fourteen days. The update seems to relax on machine-created content while advance notice around outsider substance is facilitated on sites or their subdomains. Google likewise added extra direction to their Supportive Substance Framework documentation with new guidance on […]
.....
Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
.....
Googlе has officially introduced its “Google August Core Update 2023“, a stratеgic movement aimed at rеfining sеarch results for usеrs worldwide. Thе dеploymеnt of this updatе is еxpеctеd to span sеvеral wееks, as Googlе works diligеntly to еnsurе a smooth transition. This corе updatе rеprеsеnts Googlе’s ongoing commitmеnt to providing thе most rеlеvant and rеliablе […]
.....
In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
.....
About two decades ago, it was impossible to predict just how big social media would get or foresee all of these platforms we now use every day. And yet here we are, staring down the barrel of a very different social media landscape in 2023. Sociological studies have shown that there is a slight but recurring […]
.....
Are you struggling to keep up with the ever-changing SEO landscape and algorithm updates? Do you face common challenges with regard to SEO services while handling multiple clients? Look no further. In this fast-paced cutthroat digital еnvironmеnt, sеarch еnginе optimization (SEO) is now thriving as a quintessential componеnt of any effective online marketing strategy. SEO […]
.....
As you aim to reach the top of Google’s organic search results, you need to consider various factors related to your website’s overall structure, functioning, content, optimization, etc. Basically, all these factors are interrelated and can be set right with the help of an effective SEO strategy that plays a crucial role in helping your […]
.....
AI-powered chatbots are all the rage right now, but what if they could be even better? What if they could be smart enough to understand human language and help us with our daily lives and professional work? What if you could use AI-powered chatbots for content creation and search engine optimization (SEO) simultaneously? That’s precisely what ChatGPT […]
.....
Are you building a new WordPress website for the first time, or are you a seasoned veteran? WordPress has, by far, proven to be an effective tool for leading the pack in the highly competitive digital market environment. Not only does WordPress power over 43 percent of the internet and published content, but it also […]
.....
Do you want to make significant progress in digital marketing procedures for your business? Take calls on marketing techniques that deliver preferred solutions for achieving the outcomes. There are challenges in digital marketing procedures every year, and organizations need to be prepared to face challenges upfront. The year 2023 will be about striving for excellence […]
.....
Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
.....
In this world of the internet, searching on Google has become a norm when it comes to finding anything – be it a product or service or just a piece of information. In its blog on ThinkwithGoogle, the search engine giant – Google states that 53% of shoppers always do research online before they decide […]
.....
Today digital marketing is more important than ever. With consumers turning to online search when looking for products or services, businesses have ample opportunity to reach their potential customers. Unlike traditional marketing means, which are expensive and time-taking, digital marketing has grabbed the attention of and benefited many established firms as well as new businesses […]
.....
Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
.....
Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
.....
Search Engine Optimization (SEO) goes beyond just on-page optimization. We know optimizing for search engines goes well beyond your homepage. Instead, it’s about developing content that captures your visitor’s attention and motivates them to convert. At the same time, the hardest part of marketing your business online is ranking in Google, and the local pack […]
.....
In the world of SEO, optimizing local SEO for multiple locations can be a blessing and a cross to bear simultaneously. With the implementation of multi-location SEO strategies, one can increase their visibility on search engines like Google and drive local traffic to the website. Besides, not only can you manage multiple locations but also […]
.....
The list of Google Local SEO comes from cities where users use Google for their search engines, and Google believes that there are local businesses that have relevant results for any search term. As per the Google survey, nearly 50% of search clicks are converted into store visits per day. Around 90% of customers first […]
.....
Running a small business is no small feat and requires not just a lot of time but also effort. As a small business owner, you probably micromanage a lot of things, including selecting the right sales channels, perfecting your offerings, creating new sales strategies, and even researching your target customers. Amidst all this, you also […]
.....
Local businesses face stiff competition in their markets. Business owners need to think of ways to make their business stand out from the crowd. They must come up with a plan to help their target audience find them easily and swiftly. Work with your local SEO agency Los Angeles to optimize your website for local […]
.....
The threat of Coronavirus has brought life to a standstill around the globe. Who would have imagined a microscopic virus can wreak havoc on economic powerhouses such as China and the U.S. Apart from effecting lakhs and killing thousands, #coronavirus has forced businesses to go into ‘hibernation.’ Let’s admit it- it’s a scary time for small business […]
.....
In this age of social media, search engines put great emphasis on citations in their search results. A citation, simply put, is a direct mention of a brand or a business in online reviews, comments, blog posts, or social media posts such as Twitter or Facebook posts. These online citations help search engines build a […]
.....
In today’s times, local SEO forms a critical part of any business model and important for improving results in SERPs. Consumers can reach out to your business using social media channel. Word of mouth publicity on social media sites like Facebook, Twitter, Instagram and LinkedIn can work wonders for a business. When online consumers publish […]
.....
Have you ever wondered why most small and medium-sized digital marketing agencies outsource their SOE to other expert SEO agencies? The Search Engine Optimization market is growing rapidly, and more and more businesses are realizing its importance for overall growth. However, achieving the desired client results within deadlines becomes a difficult task if you have […]
.....
In today’s competitive digital world, providing exceptional client deliverables is crucial. SEO resellers need to deliver detailed reports with all key performance indicators to maintain transparency with the clients. To achieve this, you need efficient SEO reseller software that can improve the client deliverables and communicate the progress in simple terms. In this blog post, […]
.....
In today’s digital business environment, all companies, regardless of their size, need to keep up with the ever-evolving online marketing landscape to stay competitive. Search Engine Optimization (SEO) is one of the most widely used online marketing strategies for establishing an online reputation. According to a study, businesses are most likely to spend over $80 […]
.....
Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
.....
Did you know that companies that outsource their SEO gigs save nearly 30% of costs as compared to handling an in-house team? SEO is a powerful tool but not every business has the expertise of handling it in-house. That’s why hiring an expert SEO reseller in India is worthwhile. It can give you a return […]
.....
Did you know that over 90% of online experiences start with search engines? If this fact surprised you, then let us also tell you that only Google accounts for over 68% of all online searches. Websites that appear on the first page of Google search results get over 91.5% of traffic. These statistics tell the […]
.....
Deck building businesses are highly competitive. So, it’s essential to invest in an effective, result-oriented online marketing strategy to stay competitive. SEO or Search engine optimization is a powerful marketing process that can help you rank higher on search engines and increase your visibility. Hiring a reliable company for SEO for deck building businesses can […]
.....
In today’s digital and fast-paced world, having a positive online reputation is essential for all industries including pets. Whether you own a small or large pet business, you need to attract new clients to sustain in the market. This is when SEO services for pets come into the picture. Hiring the best agency for pet […]
.....
Did you know that the global architectural services market size is expected to reach nearly $549.6 billion by 2032? Now, with the increasing market size also increases the competitors. Hence, architectural firms need to invest in effective online marketing strategies to build their presence. SEO for architects can help you build brand awareness and dominate […]
.....
Are you struggling to attract potential customers to your roofing company? Google processes nearly 5.9 million searches per minute and this figure itself tells the level of competition your industry must have. Hence, you need to invest in SEO for roofers to stay competitive. This is a powerful marketing strategy that will help you improve […]
.....
Want to establish a strong online presence for your moving company? With the increasing competition, choosing the right marketing strategy to sustain in the industry is crucial. This is when SEO for moving companies comes into play. It is a powerful tool that can help you increase your visibility on Google and drive organic traffic […]
.....
Did you know that Google owns more than 91% of the search engine market? This means, if your website appears at the top of Google search results, you are most likely to get more inquiries and convert your potential customers. This is a digital era where every business needs to have a strong and positive […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
In today’s highly competitive digital landscape, Search Engine Optimization or SEO is crucial for every industry including legal. Attracting clients to your practice can be extremely difficult if you don’t have a strong online presence. So, if you are a car accident or personal injury lawyer, investing in SEO can take your practice to another […]
.....
In today’s competitive business landscape, business success depends a lot on its online reputation. This is why Search Engine Optimization or SEO has gained popularity in the past few years. According to HubSpot, over 75% don’t even scroll past the first page of search results. This statistic itself reveals the importance of ranking higher in […]
.....
Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
.....
Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
.....
Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
.....
Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
.....
Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
.....
