Do you think ASO and SEO are the same? If yes, then this blog is a must-read for you. Web marketers and app marketers are different as you cannot rely on the same method that you might be following to boost your site’s visibility to promote your application. Some factors can be the same but these both are different. In fact, a lot of people still don’t know about ASO.
ASO centers on optimizing applications for app stores whereas SEO boosts the app’s awareness on the search engines. In this blog, we will take a dig into SEO vs ASO to have a better understanding of both of them and their role in today’s dynamic business environment.
ASO stands for App Store Optimization, a process that helps in the optimization of an app for the app stores. This is a strategy that focuses on improving the visibility of an application. Just like how we trust a website to rank at the top on the SERPs, people are more likely to download an application that displays on the top of the app store’s search results.
SEO stands for Search Engine Optimization, an online marketing strategy that uses different algorithms and builds a strategy to rank higher on the organic search engine results. This is a popular strategy but it takes some time as it attracts user traffic organically.
| Particulars | ASO |
SEO |
| Platform and target audiences | ASO involves the optimization of mobile applications for app stores with the aim of increasing its visibility. | SEO focuses on optimizing the content for different search engine platforms like Google, Bing, Yahoo, etc. |
| Ranking factors | ASO factors can differ slightly for Google Play Store and Apple App Store. The main ranking factors include App description, keywords field, App listing localization, visual hierarchy like screenshots, icons, etc, downloads, app ratings, and reviews. | The main ranking factors for SEO include the site’s loading speed, content quality, meta descriptions and title tags, internal linking, backlinks. etc. |
| Update frequency | For an effective ASO strategy, an app may require more frequent updates. The developers need to update visuals, description, and adjust keywords to keep up with the dynamic user trends. | SEO doesn’t require frequent updates. Just publishing high-quality content and ensuring to update it as and when required is enough. |
| Channels | Google Play Store, Apple App Store, Amazon App Store, Huawei AppGallery, Samsung Galaxy Store, and other stores. | This strategy depends on web searches, and it can be implemented to rank higher on Google, Baidu, Yahoo, Bing, and other search engines. |
| KPIs | The main ASO tracking elements include top chart rankings, app keyword rankings, post-visit conversion rates, ratings and reviews, and organic downloads. | Keyword rankings, click-through rate, organic visitor metrics, time per session, site’s speed, and leads are some of the main KPIs for SEO. |
Yes! ASO can be more difficult as compared to SEO considering the complex APP store algorithms. This is because its algorithms are not as transparent as those used by Google, Bing, or any other search engines. There are also fewer optimization options which become a challenge in ASO strategy. SEO also has several challenges like competition, dynamic algorithms, problems with creating high-quality backlinks, etc. So, both ASO and SEO have their own set of challenges which can be overcome by hiring the right experts for the job.
Key Takeaways
Definition of ASO and SEO
Important ASO and SEO Elements
Similarities between ASO and SEO
Differences between ASO and SEO
ASO and SEO, both have some differences but the future of marketing requires using both of them to find more innovative solutions. ASO don’t have a direct impact on SEO but their combination can help develop an effective strategy. Partnering with an experienced professional can help you direct website traffic to the app stores. Autus Digital Agency is a one-stop destination if you seek the best digital marketing strategy for the success and growth of your business. With a team of experienced professionals, we can help you with tailored and result-oriented solutions. For more information, check our website or call us today to discuss your requirements.
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