In the good old days, the success mantra of a traditional marketer was a perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up […]
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A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organization inclined towards boosting its online traffic faces this dilemma. This long-existent debate has failed to favor any one particular technique over the other for more than one justified reason. Quite reasonably, there really […]
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Social media marketing is an important tool that can help enterprises extend their consumer base and augment brand renown. However, when starting off with an SMM strategy, startups often commit certain avoidable mistakes. Take a look at the top seven campaign flaws you can easily avoid. 1. Using the Wrong Social Platforms Effective marketing is […]
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With consumer products selling rapidly on the internet, it is no surprise that business products are also thinking about going online. After B2C e-commerce became such a huge success, it is now the B2B markets that are benefiting from the e-commerce rage. As per a Forrester report of the B2B eCommerce forecast for 2020, the […]
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Broken link building has been a useful SEO technique for quite some time but companies often tend to overlook its advantages. If done correctly, this strategy can tremendously help business websites to get high authority links from education, government and organisation websites quickly. What is broken link building? This is a technique in which you […]
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With the industry of website designing, change is always in the air. Designers are always looking for new and innovative ways to catch customer attention and make a striking impact with their website. When designers think boldly, they can push the limits of interactions and engagements on a global scale. Here are a few latest […]
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Having a Facebook page for your business is not enough in today’s competitive markets. You must provide engaging and valuable content to your fans in order to gain their likes for your business. We bring you 7 powerful ideas that will help increase your fan engagement on Facebook: 1. Pictures speak countless words Did you […]
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A number of small and medium enterprises are now considering cloud based ERP solutions as they have come to realise that it is more cost-effective and its functionality is comparable to on premise solutions of enterprise resource planning. During the last six months, a number of large vendors and small players have invested in various […]
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As per a recent update from Google, starting from 21st April 2015, mobile friendly websites will rank better in Google search results due to a change in their mobile search algorithm. As per the Google Webmaster Trend Analysis, mobile users prefer mobile-friendly websites. If their website browsing experience is not good on their phones, they […]
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In the upcoming years the E-Commerce industry is expected to grow further and reach a whopping 1.5 trillion US dollars in global sales by 2018. The one question treading through the minds of the industry players is how much of this huge pie is going to be theirs. Here are some smart trends and knacks […]
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The design of your website is the key to its success or failure. Gone are the days of wholesale website designs where every other website looked and behaved similarly. Today, business demands the website to be customized to suit the needs and purpose of the specific company. A website serves several objectives, from being the […]
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