Category: Dedicated Resources

SEO tips
Management Advice for Small Businesses During the COVID-19 Crisis

The threat of Coronavirus has brought life to a standstill around the globe. Who would have imagined a microscopic virus can wreak havoc on economic powerhouses such as China and the U.S. Apart from effecting lakhs and killing thousands, #coronavirus has forced businesses to go into ‘hibernation.’ Let’s admit it- it’s a scary time for small business […]

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March 27, 2020 Read more
SEO tips
Top Five Digital Marketing Trends to Look Out For In 2020

For a business, having an online presence is now more important than ever. Building a strong online presence goes beyond creating an impressive website or impacting full social media accounts. You also need to come up with an effective SEO strategy that covers all bases. You cannot just create your SEO strategy and forget it. […]

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February 19, 2020 Read more
SEO tips
11 SEO Trends for 2023 That You Need To Know

The process of building an online presence does not happen overnight. To increase the quality and quantity of traffic to your website, you need to invest in SEO. SEO is a marathon, not a sprint. Anyone who claims to help you get to number one on Google overnight either does not know anything about SEO […]

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January 15, 2020 Read more
SEO tips
Google Will Soon Treat ‘nofollow’ Link Attribute As Just ‘A Hint’

Google introduced the nofollow link attribute nearly 15 years ago as a way to combat comment spam. It evolved into one of the search giant’s suggested methods to flag sponsored and advertising-related links. Since nofollow was introduced, the World Wide Web has significantly evolved; and hence, nofollow too should change keeping in mind the changes […]

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October 28, 2019 Read more
SEO tips
Google introduced Shoelace – a new social network to ‘tie people together’

With Shoelace, Google is scripting a comeback to social media, which is expected to bring a massive revolution in the digital-sphere. With key features including those already found on Facebook, Shoelace is equipped with some more specifications, just in case you were wondering.  Now, you might ask why the app is named Shoelace; it is […]

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July 25, 2019 Read more
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SEO tips
How to Use Social Media Listening to Fix the Biggest Issues

Building a strong social media presence is far more than just a post on fan page. Social media listening tools and right approach to social media marketing aids in multiplying business capabilities, and take the customer journey forward and brand’s social media presence to new level. Customers and brands engage over social media platform and […]

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March 17, 2017 Read more
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SEO tips
Digital Marketing 101: Key Knowledge for Every Marketer

The digital age has brought a dramatic shift in the way businesses market their products. And this shift in marketing strategy has resulted from customers constantly evolving buying patterns. They have started interacting with the brands across several touch points. This change is driving companies to completely alter the way they reach out to customers. […]

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February 10, 2017 Read more
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SEO tips
Why Online Citations Matter for Local Businesses

In this age of social media, search engines put great emphasis on citations in their search results. A citation, simply put, is a direct mention of a brand or a business in online reviews, comments, blog posts, or social media posts such as Twitter or Facebook posts. These online citations help search engines build a […]

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December 21, 2016 Read more
SEO tips
Major Changes to Google Search Algorithm Might Be Coming

According to recent chatter in the SEO industry, major changes might be coming to the way Google search Algorithm works. SEO professionals and webmasters around the world saw ups and downs in the page ranks of their websites as Google tested out new search algorithms that affected organic search. As Google tweaks the search algorithm […]

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September 7, 2016 Read more
SEO tips
Facebook Makes It Easier To Share Branded Content with New Tool

Celebrity pages on Facebook command extensive reach and influence that can do wonders for a brand. In a recent update, Facebook has made it even easier for verified celebrity pages to share branded content with their fans and followers. This move opens up a world of possibilities for brands, celebrities, influencers and media companies. They […]

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May 17, 2016 Read more
SEO tips
What Will SEO Be Like In 100 Years?

“Is SEO dead?” – This has been a much-debated topic in recent times from the marketing world. Search Engine Optimization (SEO) acts as the beacon of light that guides knowledge-hungry consumers towards the right direction. It is nowhere near extinction and the fact that it is continually evolving into newer avatars often pushes marketers into […]

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October 6, 2015 Read more