According to recent chatter in the SEO industry, major changes might be coming to the way Google search Algorithm works. SEO professionals and webmasters around the world saw ups and downs in the page ranks of their websites as Google tested out new search algorithms that affected organic search. As Google tweaks the search algorithm […]
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“Is SEO dead?” – This has been a much-debated topic in recent times from the marketing world. Search Engine Optimization (SEO) acts as the beacon of light that guides knowledge-hungry consumers towards the right direction. It is nowhere near extinction and the fact that it is continually evolving into newer avatars often pushes marketers into […]
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A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organization inclined towards boosting its online traffic faces this dilemma. This long-existent debate has failed to favor any one particular technique over the other for more than one justified reason. Quite reasonably, there really […]
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Broken link building has been a useful SEO technique for quite some time but companies often tend to overlook its advantages. If done correctly, this strategy can tremendously help business websites to get high authority links from education, government and organisation websites quickly. What is broken link building? This is a technique in which you […]
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As per a recent update from Google, starting from 21st April 2015, mobile friendly websites will rank better in Google search results due to a change in their mobile search algorithm. As per the Google Webmaster Trend Analysis, mobile users prefer mobile-friendly websites. If their website browsing experience is not good on their phones, they […]
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Desktops are no longer the only medium used to surf the World Wide Web. Evolution in technology has resulted in the introduction of a variety of devices that allow us to surf the internet on the go. Responsive Web Design is a result of these evolutions that compel website designers to offer flexibility to users […]
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