Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
.....About two decades ago, it was impossible to predict just how big social media would get or foresee all of these platforms we now use every day. And yet here we are, staring down the barrel of a very different social media landscape in 2023. Sociological studies have shown that there is a slight but recurring […]
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The pandemic era cemented a lot of changes in our lives, personal or professional. Gradually, the internet became our default medium to stay connected with each other. And the most impactful change in such a scenario was how social media became a popular window for learning and finding new career opportunities. And when it is […]
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With more than three billion users, social media is a force to be reckoned with. No wonder businesses of all shapes and sizes around the world use social media to engage their target audience effectively. From cost-effectiveness to increased customer satisfaction, there are several benefits of marketing on social media. Social media marketing is a […]
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With Shoelace, Google is scripting a comeback to social media, which is expected to bring a massive revolution in the digital-sphere. With key features including those already found on Facebook, Shoelace is equipped with some more specifications, just in case you were wondering. Now, you might ask why the app is named Shoelace; it is […]
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Building a strong social media presence is far more than just a post on fan page. Social media listening tools and right approach to social media marketing aids in multiplying business capabilities, and take the customer journey forward and brand’s social media presence to new level. Customers and brands engage over social media platform and […]
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In this internet age, the information travels across the web in a matter of seconds. In order to ensure marketing success, businesses need to set up a compelling online presence. Due to competition growing fierce among businesses, establishing a strong online presence has become much tougher. To boost up brand awareness and spread its presence […]
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Social media marketing is an important tool that can help enterprises extend their consumer base and augment brand renown. However, when starting off with an SMM strategy, startups often commit certain avoidable mistakes. Take a look at the top seven campaign flaws you can easily avoid. 1. Using the Wrong Social Platforms Effective marketing is […]
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Getting recognized among its target audience is the most important aim of any business. Whether you are an online business or a brick-and-mortar company, marketing your business through traditional methods is time-consuming and expensive. If you want your business to shine amongst the hundreds of similar companies, then you have to reach out to the […]
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Even though platforms such as Facebook and Twitter have been around less than a decade, it is hard to imagine a life without them. Over and above how we as user’s engage with friends, family and business associates, these platforms are also changing how we network, interact with customers and sell our offerings. Today, there […]
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