Five Proven Marketing Ideas for Small Businesses

Running a small business is no small feat and requires not just a lot of time but also effort. As a small business owner, you probably micromanage a lot of things, including selecting the right sales channels, perfecting your offerings, creating new sales strategies, and even researching your target customers. Amidst all this, you also need to market your offerings. No matter how good your service or product may be, your prospective customers will not know about your company until you market it.

Needless to say, marketing is a very quintessential part of establishing your brand and generating leads for your small business. We understand this can be challenging and hence have come up with a list of tried and tested marketing techniques used by a leading marketing agency in New York City, that are sure to help you grow your business not just in size but also reputation. Read on for more. 

Build an SEO-Friendly Website

One of your first steps in your marketing strategy is to create an online presence for your small business if you do not already have one. Any business small or big needs a website where prospective customers can learn more about your company and the products or services that you offer. While building a website, be sure that it is optimized for not just search engines but also for conversions. With this taken care of, you can rest assured that you have crossed the first hurdle in marketing your product. 

Market your Brand Story

For any small business, it is of paramount importance to connect with its target audience while creating a distinct brand image. Getting your brand story out there is a brilliant and effective way to make a connection with your customers. Most big-name brands have a story about where they came from and what their motto is; this makes memorable and lasting impressions. Burt’s Bees, for instance, takes pride in how their brand came to be.

It is a rather simple story of girl meets boy, they fall in love, and yet it creates a lasting impression that customers relate to. If you want your customers to become repeat customers, you want them to hear about you, your brand, and what your brand believes in. Then, you must create a detailed About Us page on your website to tell your brand story. This page can also include major milestones in the brand’s history. Throw in videos and pictures, and your customers are sure to love it!

Leverage the Power of Social Media Marketing

As a small business owner, you are likely to be careful with your budget. However, do not pinch pennies when it comes to social media marketing. In fact, social media marketing is by far the cheapest yet most effective form of marketing that you can invest in. If you can put in time and effort, you can even handle your social media handle in-house with little to no expense. And, as your business takes flight, you can hire a local SEO company Phoenix to manage your social media accounts and marketing tools. A few sure shot social media marketing tips to get you going: 

• Select the right platforms such as Facebook and Instagram where your target audience is active.
• Find your brand voice and market it.
• Be very diligent and consistent in posting on your social media accounts.
• Use high-quality and eye-catching visuals to attract the attention of your audience.
• Be sure to add your website’s link to all your social media pages.
• Use popular relevant hashtags that people can relate to.
• Create quirky brand hashtags to appeal to your customers. 

These are just a few tips to give you momentum. Once you have mastered these, upskill yourself and try out more advanced marketing techniques. There are some tips that will help you in finding profitable SEO firm for your business.

Kickstart a Referral and Rewards Program

Many small business owners overlook this powerful marketing technique. While you may worry about your budget or right of referral programs assuming they are meant for only large businesses, a simple reward and referral program can do wonders for your brand. In fact, as a small business owner, you have a lot more to gain from rewards and referrals, as it is hands down the best means to generate potential leads. Put yourself in your customer’s shoes! Would you buy from a brand new company just by hearing an ad on the radio?

What if your neighbor referred you to a new brand and also told you that you would get $25 off on your first order? You are likely to try it out! That is the power of rewards and referrals and exactly why you must introduce one too. Doing so will help you incentivize your current customers who will gladly recommend your products or service to their family and friends. You may also give rewards such as 5% off to customers who complete actions such as liking and following your social media page. This will not only lead to customer loyalty but also customer engagement and referrals. 

Invest in Analytics

It can make a world of difference to have a data-driven marketing strategy to make your initiatives both effective and successful. As a small business owner, you simply cannot afford to make big mistakes that can ruin your reputation. You have to get it right the first time round! And, this is where data and analytics can be a lifesaver. Again, you do not have to pay top dollar for sophisticated software solutions to harness the power of analytics.

Social media analytics for instance is free to use and has built-in tools that can provide you with all the necessary data and information. Likewise, you can use Google Analytics on your webpage to get a better understanding of how your website is performing. Be sure to also invest in social media monitoring tools to track relevant posts on your accounts to respond to customer queries and issues quickly. 

If you are looking for a marketing firm Los Angeles, look no further than Autus Digital. We have several years of experience in digital marketing and can work with you in building an effective strategy to market your small business. Waste no time, contact us today at.