Content, social media marketing, and PPC advertising are primary areas where most new players allocate their digital marketing budgets. That makes sense — they are quick, relatively inexpensive, and can provide that all-important bottom line visibility.
Never has there been so much data and stats available to answer this simple question. So, let’s talk a bit about it.
Most people believe that SEO is dying. Many businesses firmly insist that SEO is entirely dead because they failed to acquire insane traffic and leads even after doing SEO for a few weeks. On the other hand, many SEO agency in NYC and marketers claim that search engine optimization is still the currency of the internet.
The answer is ‘NO and YES.’ Let’s put it this way: SEO is not becoming extinct; it is simply progressing. Compared to the previous year, elements of search engine optimization have either wiped out or evolved into something new and different. As a result, businesses still using outdated SEO techniques fail to get any results and crash their rankings.
You’ve established some level of online presence, and your trip to market has involved a few steps in the marketing funnel, such as paid ads and social media campaigns. However, if you’re a brand new venture, it’s unlikely you have the budget for costly paid campaigns until you have confirmed that there is a need for your offerings.
Similarly, if you’re an established business looking at expansion into new markets, the chances are that users’ Google searches for your services are not coming up in the top spots. In this case, even though you already have a presence on social channels and maybe catering to some niche audiences through paid advertising, SEO is a must-have for your business growth. In this modern era, where everything you do on the internet generates a data footprint, it is evident that SEO helps you to drive traffic and sales infinitely if done correctly.
Without a doubt, SEO has become central to your digital marketing strategy and efforts and is the essential thing you need if your site is on the web. It involves the process of optimizing your website pages and contents for search engines with the primary goal to get higher rankings for relevant keywords. Thus, later it comes out as top on the list whenever someone types in any query.
Search engines guide the strategies as over 90% of consumers’ online activities. It helps your existing and potential customers find your business information and products on the web, driving rich traffic to your site and increasing leads.
Once upon a time, all companies believed that their products were better than others and reached customers just by their presence on the market. But today, scores of websites don’t even show up for a customer’s search term due to the increased competition. Businesses that invest in professional digital marketing and SEO agencies succeed in scoring better positions in SERPs, while others fail behind.
In addition, people know that multiple businesses are offering similar products or services and don’t want to settle for substandard things. On top of that, they expect to find what they exactly need in just a few seconds. That’s the reason most people usually yield to a business that shows up on the first page or at the top of Google results. Assuming this, SEO is indispensable for every business looking to create a brand on the internet, find new customers, and boost conversion rate.
While SEO in digital marketing is not rocket science, one certainly requires hands-on experience and professional skills. Furthermore, with the recent updates to search engine algorithms, SEO has become even more challenging to accomplish with high rankings.
SEO has evolved enormously over the last decade as Google’s search algorithms have become more complex and sophisticated. However, it is still primarily divided into three major categories, which are:
Nowadays, most SEO and digital marketing agencies focus on a combination of on-page and off-page SEO since they complement each other and can deliver outstanding results when done right.
SEO is one of the most robust pillars of digital marketing. And when done well, it helps boost brand awareness and increase traffic to your site. If you are still confused and debating about whether to invest in a digital marketing agency and SEO services or not, the reasons below can help you make the right decision.
At present, more than half of the world’s population is on the internet every day. And this holds for all age groups – from kids to boomers to adults, everyone is using it for simply entertainment purposes or finding information about anything under the sun!
Your Los Angeles SEO agency gives you editorial results on different search engines by using a set of SEO procedures and activities.
SEO is not only free but also simple to implement. While you must hire a qualified SEO agency to guide you through the SEO steps, you don’t need to squander thousands of dollars on ad campaigns or purchase expensive tools. Instead, your marketing consultant will help you rank for the keywords you want your site ranked for and reach massive audiences. In addition, SEO can also be instrumental in driving more conversions and sales.
The best source of qualified traffic for a site is Google organic search, and SEO drives more of that traffic than any other channel. Why? Because it doesn’t interrupt customers’ journeys. Alternatively, SEO helps customers find you organically when they’re ready to buy — and it does so at the moment in which they’re most likely to convert.
A customer searches for “red stools” on Google and clicks on the first result, which leads them to a site selling red stools. At this point, the customer knows what they’re looking for and where to find it. They don’t need to see ads or promotions because they’ve already landed on the page they wanted. That is called a “destination page,” and it’s the highest-quality type of traffic you can get.
Advertising can be expensive, and many businesses cannot afford these costs when launching a new product or service. However, when using SEO techniques, a company does not need to spend riches on advertising to generate awareness about their brand and offerings. Instead, investing in an SEO agency makes it easier for companies to advertise on a budget because they do not have to go out and buy ad space on various publications.
SEO focuses on improving the visibility and rankings of your website or page on search engines. The basic steps in SEO are:
Search engine optimization (SEO) is the most critical online marketing strategy for any business. It can make the difference between whether or not you succeed or fail with companies competing for top spots in search engines like Google.
The strategies and tools for SEO continue to evolve, but the core purpose remains the same: To get your site and services found online by the people looking for them.
The traffic you get with SEO is targeted, so you don’t have to worry about buying traffic that you can’t convert.
Moreover, it often takes your leads directly to destination pages because the search results are relevant to their queries, thereby adding value to their online journey and experience. As a result, the Phoenix digital agency helps in getting more business.
Are you looking for a professional digital marketing agency to attract high-quality traffic and increase your online brand visibility? Get in touch with us today!
Did you know that the HVAC industry is expected to reach $241.75 billion by 2031? With the increasing dependency on HVAC units, the industry is growing massively. And, with numerous HVAC contractors in the market, reaching your target audience is the main challenge. Picture this: someone in your region searches for HVAC installation services online […]
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Google has announced that it will discontinue the chat function in Google Business Profiles from July 15, 2024; with the full feature shutting down on July 31. This news has come as a surprise to businesses as GBP allows them to enhance their online presence across Google services. It means Google will not allow new […]
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Do you find yourself in a dilemma of whether to outsource your SEO or not? If you are also confused about taking this plunge, we are here to help you understand several aspects of SEO outsourcing. A lot of businesses believe that keeping SEO in-house would benefit them significantly but this isn’t true. In this […]
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Do you think ASO and SEO are the same? If yes, then this blog is a must-read for you. Web marketers and app marketers are different as you cannot rely on the same method that you might be following to boost your site’s visibility to promote your application. Some factors can be the same but […]
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Do you think SEO services are just for large businesses? If yes, then read this blog to understand how SEO can help small businesses in their growth. In today’s digital era where a lot of us search on the internet before availing any services or purchasing any products, staying competitive is very crucial. Having a […]
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Do you wonder why businesses hustle to be at the top of the search engine result pages (SERPs)? Well, the answer is simple: the higher a website’s rank is, the higher the traffic. This eventually increases the conversion rate. This is why where your website shows up is crucial to achieving organic traffic success. Search […]
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Are you a digital marketer confused with what Google March 2024 Core Update About is? If yes, then this blog is a must read for you. The search engine giant has always emphasized on improving user experience with relevant and helpful content. So, the new algorithms and policies update tackles low-quality and irrelevant/ duplicate content. […]
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Google declared the September 2023 Helpful Content Update which is supposed to be carried out in about fourteen days. The update seems to relax on machine-created content while advance notice around outsider substance is facilitated on sites or their subdomains. Google likewise added extra direction to their Supportive Substance Framework documentation with new guidance on […]
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Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
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Googlе has officially introduced its “Google August Core Update 2023“, a stratеgic movement aimed at rеfining sеarch results for usеrs worldwide. Thе dеploymеnt of this updatе is еxpеctеd to span sеvеral wееks, as Googlе works diligеntly to еnsurе a smooth transition. This corе updatе rеprеsеnts Googlе’s ongoing commitmеnt to providing thе most rеlеvant and rеliablе […]
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In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
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About two decades ago, it was impossible to predict just how big social media would get or foresee all of these platforms we now use every day. And yet here we are, staring down the barrel of a very different social media landscape in 2023. Sociological studies have shown that there is a slight but recurring […]
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Search Engine Optimization (SEO) goes beyond just on-page optimization. We know optimizing for search engines goes well beyond your homepage. Instead, it’s about developing content that captures your visitor’s attention and motivates them to convert. At the same time, the hardest part of marketing your business online is ranking in Google, and the local pack […]
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Are you struggling to keep up with the ever-changing SEO landscape and algorithm updates? Do you face common challenges with regard to SEO services while handling multiple clients? Look no further. In this fast-paced cutthroat digital еnvironmеnt, sеarch еnginе optimization (SEO) is now thriving as a quintessential componеnt of any effective online marketing strategy. SEO […]
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As you aim to reach the top of Google’s organic search results, you need to consider various factors related to your website’s overall structure, functioning, content, optimization, etc. Basically, all these factors are interrelated and can be set right with the help of an effective SEO strategy that plays a crucial role in helping your […]
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AI-powered chatbots are all the rage right now, but what if they could be even better? What if they could be smart enough to understand human language and help us with our daily lives and professional work? What if you could use AI-powered chatbots for content creation and search engine optimization (SEO) simultaneously? That’s precisely what ChatGPT […]
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Are you building a new WordPress website for the first time, or are you a seasoned veteran? WordPress has, by far, proven to be an effective tool for leading the pack in the highly competitive digital market environment. Not only does WordPress power over 43 percent of the internet and published content, but it also […]
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Do you want to make significant progress in digital marketing procedures for your business? Take calls on marketing techniques that deliver preferred solutions for achieving the outcomes. There are challenges in digital marketing procedures every year, and organizations need to be prepared to face challenges upfront. The year 2023 will be about striving for excellence […]
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Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
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In this world of the internet, searching on Google has become a norm when it comes to finding anything – be it a product or service or just a piece of information. In its blog on ThinkwithGoogle, the search engine giant – Google states that 53% of shoppers always do research online before they decide […]
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Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
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In the past few years, AI has dramatically improved search performance. In May 2023, Google announced its new AI-powered search model, Search Generative Experiences (SGE), which is currently in the beta phase. With SGE, users will get summarized answers from different sources in the SERPs. The complete SGE is supposed to roll out in mid-2024 […]
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Did you know Google searchers use its autocomplete suggestions 23% of the time? Let us tell you another interesting fact, too. On average, a user takes nearly 14.6 seconds to click on their search results. SEO has evolved drastically over the last decade, and some major algorithm shifts have occurred. Now, in the 2020s, the […]
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Google Search Console is an excellent tool whether you are a digital marketing professional or a business owner. This is a free tool that comes in handy to track the performance of a website, engagement, and areas of improvement. You can also search your website’s ranking and technical errors using this tool. In this comprehensive […]
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Are you tirеd of struggling to maintain an effective digital marketing strategy? Do you find yoursеlf overwhelmed by thе ever-changing landscapе and еndlеss tasks that comе with it? If so, it might bе timе to consider thе powеr of a whitе labеl digital marketing agency. In this dynamic and compеtitivе еra, where businesses need to […]
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In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
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Are you looking to position your brand effectively in the digital space? Do you like to make a notable difference in business finances in 2023? How to promote agency activities with the assistance of suitable plans? Digital marketing has changed how marketing plans are prepared in the modern world. As businesses shift to online platforms […]
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The world is changing rapidly, and technology plays a transformative role in our lives. As the number of mobile users increases, the preferences are also shaped by digital needs. The digital market is ever-changing, and 2023 will be no different. Businesses need to adapt to the changing trends in order to make their campaigns effective […]
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Certain information is always essential when developing and implementing any market strategy by utilizing campaigns. Everyone is already introduced to the old days when marketing campaigns meant running ads on the radio and placing print ads in the newspaper to spread information about products and services perfectly. Currently, the world has turned to a digital […]
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Content, social media marketing, and PPC advertising are primary areas where most new players allocate their digital marketing budgets. That makes sense — they are quick, relatively inexpensive, and can provide that all-important bottom line visibility. So, Does That Mean Is Search Engine Optimization Dead? Never has there been so much data and stats available […]
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The world has gone digital, and traditional ways of marketing are slowly fading away. Most people nowadays rely on their smart devices to search for products or services at any given time. The most frequent, trivial question asked on Google was ‘What to watch,’ which was enquired by about 7.5 million people from July to […]
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Having an online presence is not just a way to market your company, it is the only way! With more and more consumers embracing technology, you simply cannot afford to neglect digital marketing. There are in fact more benefits of digital marketing that meets the eye and therefore it is time you hopped aboard and […]
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Running a successful HVAC business is no easy task. That said, it is certainly one of the best kinds of businesses you can run. Whether the economy is in recession or is booming, HVAC companies remain in business. However, your HVAC business needs to have a strong brand presence to dominate the market and remain […]
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An effective lead generation strategy is the backbone of a successful marketing firms Los Angeles. Before we move any further, let’s understand what a lead is. A lead is any person who indicates interest in your products or services. A business contacts a lead after the person performs a desirable activity such as submitting personal […]
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For a business, having an online presence is now more important than ever. Building a strong online presence goes beyond creating an impressive website or impacting full social media accounts. You also need to come up with an effective SEO strategy that covers all bases. You cannot just create your SEO strategy and forget it. […]
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Digital marketing has become essential for any business to survive in the highly competitive online business world of today. Hiring a competent firm for handling digital marketing for your business can be a profitable decision. If you are a business based in or around Atlanta, GA, you can always go for Digital Marketing, an San […]
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The digital age has brought a dramatic shift in the way businesses market their products. And this shift in marketing strategy has resulted from customers constantly evolving buying patterns. They have started interacting with the brands across several touch points. This change is driving companies to completely alter the way they reach out to customers. […]
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In the good old days, the success mantra of a traditional marketer was a perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up […]
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With the explosion of technology, digital marketing and social media is having a significant impact on businesses. Any company that doesn’t yet have a digital marketing strategy is losing out on the benefits of online marketing.
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Have you ever wondered why most small and medium-sized digital marketing agencies outsource their SOE to other expert SEO agencies? The Search Engine Optimization market is growing rapidly, and more and more businesses are realizing its importance for overall growth. However, achieving the desired client results within deadlines becomes a difficult task if you have […]
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In today’s competitive digital world, providing exceptional client deliverables is crucial. SEO resellers need to deliver detailed reports with all key performance indicators to maintain transparency with the clients. To achieve this, you need efficient SEO reseller software that can improve the client deliverables and communicate the progress in simple terms. In this blog post, […]
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In today’s digital business environment, all companies, regardless of their size, need to keep up with the ever-evolving online marketing landscape to stay competitive. Search Engine Optimization (SEO) is one of the most widely used online marketing strategies for establishing an online reputation. According to a study, businesses are most likely to spend over $80 […]
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Did you know that nearly 97% of users search online to find a local business? This data emphasizes the importance of ranking higher for local search results. Local SEO is a powerful tool to level up your game. However, not all businesses have the expertise and efficient resources to offer top-notch local SEO services, especially […]
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Did you know that companies that outsource their SEO gigs save nearly 30% of costs as compared to handling an in-house team? SEO is a powerful tool but not every business has the expertise of handling it in-house. That’s why hiring an expert SEO reseller in India is worthwhile. It can give you a return […]
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Did you know that over 90% of online experiences start with search engines? If this fact surprised you, then let us also tell you that only Google accounts for over 68% of all online searches. Websites that appear on the first page of Google search results get over 91.5% of traffic. These statistics tell the […]
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Deck building businesses are highly competitive. So, it’s essential to invest in an effective, result-oriented online marketing strategy to stay competitive. SEO or Search engine optimization is a powerful marketing process that can help you rank higher on search engines and increase your visibility. Hiring a reliable company for SEO for deck building businesses can […]
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In today’s digital and fast-paced world, having a positive online reputation is essential for all industries including pets. Whether you own a small or large pet business, you need to attract new clients to sustain in the market. This is when SEO services for pets come into the picture. Hiring the best agency for pet […]
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Did you know that the global architectural services market size is expected to reach nearly $549.6 billion by 2032? Now, with the increasing market size also increases the competitors. Hence, architectural firms need to invest in effective online marketing strategies to build their presence. SEO for architects can help you build brand awareness and dominate […]
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Are you struggling to attract potential customers to your roofing company? Google processes nearly 5.9 million searches per minute and this figure itself tells the level of competition your industry must have. Hence, you need to invest in SEO for roofers to stay competitive. This is a powerful marketing strategy that will help you improve […]
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Want to establish a strong online presence for your moving company? With the increasing competition, choosing the right marketing strategy to sustain in the industry is crucial. This is when SEO for moving companies comes into play. It is a powerful tool that can help you increase your visibility on Google and drive organic traffic […]
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Did you know that Google owns more than 91% of the search engine market? This means, if your website appears at the top of Google search results, you are most likely to get more inquiries and convert your potential customers. This is a digital era where every business needs to have a strong and positive […]
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Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
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In today’s highly competitive digital landscape, Search Engine Optimization or SEO is crucial for every industry including legal. Attracting clients to your practice can be extremely difficult if you don’t have a strong online presence. So, if you are a car accident or personal injury lawyer, investing in SEO can take your practice to another […]
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In today’s competitive business landscape, business success depends a lot on its online reputation. This is why Search Engine Optimization or SEO has gained popularity in the past few years. According to HubSpot, over 75% don’t even scroll past the first page of search results. This statistic itself reveals the importance of ranking higher in […]
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Did you know that 45.1% of total search results come from organic clicks? This eye-opening data is a testament that users rely on organic search results. However, what’s more surprising is that nearly 26% of searches get no clicks and less than 1% of users visit the second page of SERPs. So now when you […]
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Are you also curious to get in-depth insights into how Google actually ranks content? A set of Google internal documents has leaked which has revealed the elements the search engine giant considers to rank content. On March 27, an automated bot named yashi-code-bot released a 2500-page Google internal document on GitHub. In April, Rand Fishkin, […]
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Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
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Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]
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Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]
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