Job Description:
The ideal candidate should have decent communication skills and be able to implement actionable strategies that will improve site visibility organically.
Responsibilities:
- Develop new SEO tests and strategies
- Present SEO strategies and projects to internal stakeholders & the clients
- Understanding client requirements and maintaining high levels of client satisfaction by achieving targets
- Monitor and analyse web analytics dashboards and report trends/highlights to SEO – Head
- Timely execution of SEO strategies to meet the client’s business targets, without compromising on the quality of work
- Keep up-to-date with the latest SEO trends, strategies, and algorithm changes
- Perform keyword research and competitive analysis
- Understand and implement technical SEO audits and changes
- Execute on-page optimizations
- Implement changes in content management systems (CMS)
- Manage content production by planning content calendars and writing
- Devise and execute methods to track, report, analyse and improve SEO performance
- Collaborate with the digital marketing heads
Requirements:
- 3+ years of experience as SEO Manager or similar role
- Good understanding of SEO best practices
- Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools
- Advanced knowledge of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems, and performance scorecards, search algorithms, and current SEO trends
- Knowledge of HTML and website administrations
- Ability to create and manage the content calendars
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks
- Ability to lead a team of multiple SEO analysts
- Experience in managing large enterprise or E-Commerce websites preferred
Qualifications:
- Bachelor’s degree in Information Technology or related field
- 3+ years’ of technical experience
- Strong analytical skills
- Understanding of all search engines and functions as well as marketing
- Excellent writing skills & decent communication skills.
