SEO FOR BREWERIES

Today, SEO for breweries is essential for having a successful online marketing strategy. SEO or search engine optimization is the process of improving your business website in ways that Google, Bing, and other search engines rank the website when users search for brewery-related keywords and phrases. More than 90% of people prefer researching online when they need to find a brewery, and they type a simple word on Google, scroll through the results and click the one that suits their needs. That’s why it is proven that SEO has the potential to make a significant impact on increasing your leads and sales. A successful brewery SEO strategy helps you reach out to a vast target audience in less time and by spending less money. SEO gets more clicks to your website than other paid online marketing strategies.

Today’s breweries and distilleries consider SEO a staple of their marketing strategies. More than 60% of marketers believe that improving their SEO strategy can improve their online presence. This means your competitors are already taking steps to gain higher rankings in search results, and a customized SEO plan is a must-have if you want to move ahead of them and stay competitive in your industry. An SEO plan that involves site assessment, ongoing website optimization and testing, keyword research, content writing, competitive analysis, and other critical movements can help you get the right kind of results that you expect from your investment. At Autus Digital Agency, we regularly check on the key metrics like traffic and conversions to ensure that your SEO plans are working; so that, we can accordingly and continuously improve our strategies.

Social media marketing is one of the essential elements of digital marketing for breweries, as it helps brands interact with their target audience and grow their businesses. Social media platforms, including Facebook, Twitter, Pinterest, and Instagram, have a vast number of users, and the number is increasing every day. Hence, if you want to equip yourself with organic and paid online marketing efforts, it is the right time to buck up and incorporate social media marketing. There are more than 4.33 billion active users on social media worldwide, and 90% of businesses that use social media increase their business exposure 5X more than others. The right ways to market your brewery on social media is to target the right audience, using branded hashtags, creating branded social media posts, promoting your social accounts in newsletters and emails, tagging your products to your posts, offering special social-only discounts to your target audience, setting up contests and giveaways, and more.

Google, Bing, and other search engines are where the majority of online searches begin. And Google itself gets 75% of those searches. If you want to promote your brewery website on those search engines to attract the searchers to your website, you need to abide by Google’s ranking algorithms. And as those algorithms are frequently changing, you continuously need to track them and make necessary changes to your website. If you want your brewery website to appear often on the search results whenever the searchers type any search phrase related to beer or brewery on Google, your SEO efforts need to be long-term. Even if you successfully rank your website on the top of Google once, SEO for breweries is still required to retain that position and outrank your competitors fighting for the #1 place.

Nowadays, people turn to the internet, especially search engines, whenever they need a brewery. And when they search on Google with the term “brewery” in it, Google crawls thousands of websites and ranks those websites based on their relevance and depending upon how well they are following Google’s ranking algorithms. SEO is all about improving your website and its content according to Google’s ranking factors. You need an SEO strategy to get Google to find your website and index you in Google search results pages. SEO ensures that your website is easy to crawl by Google and easy to find by your target audience.