| Standard | Advanced | Business | Platinum | |
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| National Extended SEO Package | ||||
| Step 1 – Initial Activities | 10 Keywords | 20 Keywords | 30 Keywords | 40 Keywords |
| No of Keywords | 10 | 20 | 30 | 40 |
| Keywords Top 10 Guarantee (%) * | 20% | 25% | 30% | 25% |
| No of Pages Optimized | 20% | 25% | 30% | 25% |
| Keywords Research |  |
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| Website Audit Report & Recommendations Report | |
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| Competition Analysis |  |
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| Step 2 – Campaign Set Up | Initial Steps | ||||
| Setup account in basecamp | |
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| Send SEO Campaign Commencement Forms | |
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| Obtaining Website Access (FTP + Admin + Cpanel + Analytics) | |
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| SEO Campaign Activities & Timelines Setup | |
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| SEO Baseline Ranking Report | |
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| Step 3 – Pre Optimization Activities / Website Audit Activities | ||||
| Duplicate Content Analysis Report & Recommendations Report | |
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| W3C Compliance Test – Home Page (Test Only, Fixes not included) | 10 | 20 | 30 | 40 |
| Mobile Usability Analysis Broken Links Check | |
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| Broken Links Check | |
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| Google Penalty Check | |
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| Custom 404 Page Analysis | |
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| URL structure Analysis | |
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| Step 4 – On Page Activities – One Time Only | ||||
| Title & Meta Tag Creation & Optimization | |
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| Open Graph Meta Tags Set Up | |
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| Implementing Canonical Tags on website – If Required | |
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| Header (H1) (H2) (H3) Tags Optimization | |
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| Existing Content Optimization | |
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| Image Optimization with relevant Alt Tags | |
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| Robots.txt Setup | |
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| XML Sitemaps Creation & Implementation | |
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| Step 5 – Schema & Structured Data Mark Up | ||||
| Schemas (Oragnisation, Local Business, FAQ’s and review etc.) | |
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| Schema on Contact Address | |
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| Schema on Blogs | |
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| Step 6 – Conversion Tracking Setup | ||||
| Google Analytics Integration / Obtain Access | |
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| Google Search Console Integration / Obtain Access | |
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| Phone/Email Taps Tracking (No Call Recordings) | |
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| Contact Forms Tracking | |
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| Google Analytics Goals Setup | |
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| Google Tag Manager Implementation | |
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| Step 7 – Google & Bing Local Business Set Up | ||||
| Request GMB Login details/Access / Create Accounts (Google & Bing) | Google & Bing | Google & Bing | Google & Bing | |
| NAP Check & Citation Audit | |
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| Citation Assessment, Analysis, & Planning | |
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| Google My Business Setup / Access and Optimization | |
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| Bing Places Business Setup / Access and Optimization | |
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| Brighlocal NAP Syndication Suggestion Only (Cost not included and to be billed at actuals) | |
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| Step 8 – Local Business Optimization | ||||
| Google Profile Optimization | Monthy | Monthy | Fortnightly | Fortnightly |
| Image Sharing (Client needs to provide the Image) | Fortnightly | Fortnightly | Weekly | Weekly |
| Deals Sharing (Client needs to share the deals) Content Sharing | Monthy | Monthy | Monthy | Monthy |
| Content Sharing | Fortnightly | Fortnightly | Monthy | Monthy |
| Local Citations based on the business / Month | 2 | 4 | 6 | 8 |
| Step 9 – Link Building Monthly Activities | ||||
| Monthly On Page review & modification | |
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| Search Engine Submission | |
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| Business Directory Submission | 10 | 15 | 30 | 45 |
| Classified Link Building Submissions | |
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| Social BookMarking Submissions | 10 | 15 | 20 | 30 |
| Images Distribution to 3rd party sites Client to provide the images | 2 | 4 | 6 | 8 |
| Questions & Answers Link Building | |
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| Press Release Distribution – Free Sites – Content to be provided by the client | |
1 | 1 | 2 |
| Guest Posting (Not a part of Standard Package) – Content by Client | Guest Blogging – 30 DA – $00 per link | 50+ DA – $00 | |||
| Step 10 – Content Marketing | ||||
| Content Calendar Creation | |
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| Onsite Blogs 500 Words (Adding to website after optimization) | 1 | 2 | 3 | 4 |
| Piller Onsite Blog Creation – 1000+ Words (Adding to website after optimization) | |
2 | 3 | 4 |
| Content Addition to various webspages (Fully Optimized) – 500 Words (Adding to website after optimization) | 1 | 2 | 3 | 4 |
| Step 11 – Voice Search Optimization | ||||
| Long Tail Keywords Research | |
2 | 4 | 6 |
| Search Engine Result Page Analysis | |
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| Content Optimization for Voice Search | |
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| Implementation of Schema (JSON,Microdata, RDFA) | |
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| Meta Data and Date stamp Optimization | |
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| Heading Optimization | |
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| Step 12 – Monthly Activities Reports | ||||
| Detailed Keywords Progress Reporting | |
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| Social Media Report | |
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| Detailed Backlink Report | |
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| Monthly GDS (Google Data Studio) Reporting | |
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| Voice Search Report | |
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| SEO Costing / Monthly (USD($)) | $229 | $349 | $429 | $529 |
| SEO Costing / Monthly (Pounds(£)) | £169 | £269 | £329 | £399 |
| SEO Costing / Monthly (CAD($)) | CA$299 | CA$499 | CA$599 | CA$699 |
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